Apple Generative AI Endeavors

Explore how Apple, the world's biggest company, is venturing into generative AI with its own framework, Ajax, and a competitive generative AI tool called Apple GPT.

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Apple Inc, the world’s biggest company by market capitalization, is working on creating AI tools to address the growing user need for generative AI technologies. The company has been relatively quiet about its generative AI endeavors, while counterparts like Google, Microsoft, and Meta have swiftly advanced in the development of publicly available generative AI offerings. However, Apple is now catching up and has built its own framework, called “Ajax,” to create large language models (LLMs).

What are Large Language Models?

LLMs are AI-based systems that can process and generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Apple’s Ajax framework is designed to create LLMs, which are at the heart of new offerings like OpenAI ChatGPT, Meta Llama 2, and Google Bard.

Apple’s Efforts in Generative AI

Multiple teams under Apple are reportedly experimenting with language-generating AI models, including the Siri team. The company held an internal event that focused on AI and large language models, where many teams, including people working on Siri, are testing “language-generating concepts” regularly. Apple has introduced a new framework for “Siri Natural Language Generation” in the tvOS 16.4.

Apple has been generally quiet about its AI efforts. However, in January, the company started a program offering authors AI-powered narration services to turn their books into audiobooks. This indicated that the company is exploring the use of AI in creative areas.

Apple GPT

Apple has reportedly built its own generative AI tools to compete with LLM services such as ChatGPT or Google Bard. The company’s generative AI tool is called “Apple GPT,” and it is built using the Ajax framework. Apple GPT is designed to rival OpenAI’s ChatGPT and Google’s Bard.

Conclusion

Apple is catching up with its counterparts in the development of generative AI technologies. The company has built its own framework, Ajax, to create LLMs, and has reportedly developed its own generative AI tool, Apple GPT. With these efforts, Apple is addressing the growing user need for generative AI technologies.